Interesting Marketing Concept by Prince

http://www.nme.com/news/prince/29759

Of note:

Prince is also set to give the album away to fans attending one of his 21 concerts at London‘s O2 Arena next month.

I like how bands are trying different ways to distribute their music. While I can see someone like Prince making tons of cash from a tour ANYHOW, I don’t know if this model of distribution would work for a band just starting out.

However, I love the concept of the album being given away at the concert. I would definitely be enticed to go to a concert of one of my fave artists, spend ‘x’ amount of dollars, if I knew it was the only place to get the album.

But that’s just me because I’m scared one day our hard drives will crash and we’ll need backups of all the MP3s on our computers. 😉